Dorival. Princesses on Periods.

Dorival are a Latin American painkiller brand targeted towards teens. Sadly, for a lot of young girls growing up in conservative households and attending schools where menstruation talk is taboo, period misinformation was rife.

So we reimagined classic fairytale characters as modern-day teens here to tell the full story on periods. As women who were raised on Disney, this project was a dream come true. Even more magical, were the stats that smashed all expectations. So much so, we’re working on the sequel.