Sloggi.

After winning the sloggi pitch, we did everything from packaging to web to social. But the best work to come out of our time on sloggi was our campaign that launched their lightest bra to date: the Oxygene. “Mindblowingly Light” was our answer to a dramatic product demo without the product. To make the innovative oxygene fabric exciting, we worked with mixed-media director duo The Watts to create a sensorial world with meticulously crafted scenes. Yes, there was a cloud-bucking bronco.

We also created socially led campaign 'Branger'. Bra + Anger. You get it.