Persil. Wash away the Taboo.

Period blood is the most searched stain and yet had never been featured in a laundry detergent ad before. Madness.

This project doesn’t just make us proud because it won us a Cannes Lion, but because it was a world first.


Cannes Lions: 1x Bronze in Outdoor.
Eurobest: 1x Silver in Outdoor. 2x Shortlist in Outdoor and Design.
One Show: 1x Merit in Out of Home.
UK Creative Circle: 2x Gold in Photography and Craft.
El Ojo de Iberoamérica: 1x Grand Prix, 1x Gold in Print Production. 4x Silver Health & Outdoor, 1x Bronze in Sustainability.
El Sol: 1x Gold in CreativeTransformation, 2x Bronzes.
Spanish Creative Circle (CdeC): 3x Bronze in Content, Idea and Craft.
ADCN: 1x Bronze in Photography.
Lürzers Archive: Issue 3 - 2023.
AOP Awards: 1x Finalist.